Image Sensors World: Sony Image Sensor Business Presentation

Sony published a set of Image Sensor Business presentations from Semiconductor Business Meeting on Aug 30, 2011:

Part 1 by President of Semiconductor Business Group, Deputy President of Professional, EVP, Corporate Executive Tadashi Saito

Part 2 by Senior GM of Image Sensor Business Division, Semiconductor Business Group, SVP, Corporate Executive Yasuhiro Ueda

A total 32 slides cover a lot of material. Below is a subset reflecting the company views, priorities and aims on the image sensor market:

The presentations start from a bold statement:

Sony view on image sensor market, both by units and by value:
Sony market share on various markets, according to the company:

And now about Sony key competitive technologies:

"Super Reality" becomes a keyword:


More slides talk about "Super Reality" extended DR and blurring the background (ommited). Sony RGB-W color filter provides better video and stills quality than competitors:
Sony defends resolution advance due to smaller pixel size:

Sony production base gets stronger (end of FY2011 is March 30, 2012). Interesting side note is that a good part of Sony sensors is in fact manufactured by third parties:
And the market forecast: Sony predicts that 12MP+ sensors will take the center stage in camera phones in 2015:

Source: http://image-sensors-world.blogspot.com/2011/09/sony-image-sensor-business-presentation.html

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