When it comes to mobile marketing, the first thing most small business owners think of is sending out text messages. ?You know the drill. ?Have your customers sign up for a mailing list at the cash register?with the hope that they?ll write down their real name, email address and cell phone number. ?Then proceed to send them weekly, or even worse, daily messages touting your special offers or store events. ?Customers get annoyed by this, really really annoyed.
I experienced this firsthand several years ago after attending a salsa dancing class. ?Upon arriving at the class, I was asked to sign-in with my name and cell phone number. ?Not thinking anything of it, I obliged. ?Big mistake. ?It?s a bit overwhelming receiving a text message about?gyrating?your hips to the rhythm of the night on Salsa Mondays, Salsa Tuesdays, Salsa Wednesdays, Salsa Thursdays and Salsa Fridays.
It?s essentially the mobile version of email spam, but the good news is that there are other mobile marketing options available to small business owners besides text messages. ?Check out these 5 mobile marketing tips from Entrepreneur:
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1) Mobile-friendly Website
Surprisingly, the most important step a small business owner can take to market their business via mobile is to make sure their website works on mobile devices, whether an iPhone, Android, Blackberry or tablets such as the iPad. ?The reason for this is that most older websites, especially sites heavy on Flash, were not designed for today?s mobile browsers.
2) Location-based Services
Believe it or not, your customers are probably already ?checking-in,? reviewing and talking about your business using location-based services such as Foursquare and Yelp. ?This is a sure-fire way to engage with your customers by offering them a special offer upon ?checking-in? to your business when they visit or answer their customer service issues on poor reviews.
3) Mobile App
Having a mobile app developed for your business used to be cost-prohibitive for most small business owners, but there the price-points have dropped and can be palatable depending on how robust the application features are.
4) QR Codes
Quick response codes are able to store more information and, upon being scanned by a smartphone, can link to a website URL, photo or video. ?After corporate marketers paved the path for integrating QR codes into their mobile marketing strategy, more and more small business owners are using QR codes to market their products and services.
Check out:?How to Market Your Small Business Using QR Codes
5) Mobile Content
Be sure to take advantage of the other mobile channels already available to you, whether publishing and selling an ebook in the Amazon Kindle?e-reader?store, recording a podcast to be sold in the Apple iTunes store or simply your email newsletter.
Read more at Entrepreneur >>
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Does your small business have a mobile marketing strategy? ?If so, tell us about it in the comments below, even if it includes sending out text messages. ?If not, what is the main challenge that stands in your way?
If you would like to feature your product, service or small business innovation success story on?Firmology, please fill out our?submission form. ?If you are interested in advertising on?Firmology, please fill out our?advertising inquiry form.
Related posts:
- How to Market Your Small Business Using QR Codes
- The 16 Best Mobile Apps for Small Business
- 4 Mobile Apps to Help Small Business Owners Save Money on Gas
Source: http://www.firmology.com/2011/08/31/5-mobile-marketing-tips-for-small-business/
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