022 Market Leadership in the Construction Industry

Today?s episode is dedicated to those in the construction industry who own their business.

I spoke with Albert Hathazi, a marketing expert, about his 5 steps on becoming a market leader in your community. ?These apply to any industry, and you would be surprised to know how few in our construction sector are aware of these steps anyone can take. ?Learn it, use it, and get ahead of the pack!

Press the orange ?play? button above to listen to the episode.

For a detailed explanation of each one of these, listen to the episode by pressing the orange ?play? button above.

Albert also challenged the listener to think about?5 things that make your business different from your competition. ?Feel free to share your five items on the comment box below this post, I?d love to learn what you come up with.

On the tech tip, I spoke once again with Al D?Andrea from ServiceTask about his new app called RouteTask that helps service-based businesses save money and time by optimizing business trips.

If you?d rather read the featured segment of this episode, click ?show? for a complete transcription:show

Cesar Abeid: Hello Albert. How are you?

Albert Hathazi: I?m doing fantastic.

Cesar Abeid: Thank you for doing this, my friend. We?ve been talking about this for a while and you and I are both members of The Podcast Mastermind so we?ve known each other for a couple of months now.

Albert Hathazi: Yeah.

Cesar Abeid: And I really like your podcast. I think you have a lot of good information there so decided to have you on the show. I think the audience will really enjoy this.

Albert Hathazi: Yes.

Cesar Abeid: So we?re going to talk about becoming a market leader in your community and so this interview is more specifically for the business owner, the construction business owner who is trying to stand out, right?

Albert Hathazi: Exactly.

Cesar Abeid: And you sent me here a little document here and you?re going to talk about five steps on becoming a market leader. So how about we go through those steps and then we can have a little conversation around them? What do you say?

Albert Hathazi: Yeah. I think it?s great. Let?s start off with the definition of a market leader.

Cesar Abeid: OK.

Albert Hathazi: Now, this is a definition that I changed as I would get more focused on this field. So a company or professional that is viewed as a market authority in their clearly-defined market is a market leader. You?re kind of viewed as the go-to person. OK? We do this by differentiating yourself from the competition in a few ways. You offer your services in unique ways from your competitors. Your business is visible both on and offline and you educate your target customers. That?s a really big difference. When you reach becoming a market leader, price is no longer the main concern and you are attracting your ideal customers to your business. Yeah.

Cesar Abeid: That makes sense.

Albert Hathazi: Right.

Cesar Abeid: And I can relate to that because we provide a service here that is not ? well, depending on the circumstances. It?s not considered cheap but because we?ve been doing this for a while and we try to educate the client, we have a podcast. Who else is doing that? I can tell that when people want to hire us, price is not really an issue. It?s just, ?OK, I know that Cesar and Remontech, they can do this. They?ve done it before. I trust them and let?s go for it.?

Albert Hathazi: Yes. The biggest obstruction I find when I talk about this with people is they?re afraid that their competitors are going to find out about the way they do business when I say you?re educating your customers but the fact is that they?re still not going to be doing that. Many people just don?t have the ? I guess the wear with all or the enthusiasm to do that. So when you do that, you really stand out and that?s what you?re doing with your podcast which is fantastic.

Cesar Abeid: So would you say that it?s somewhat easy to become a market leader because people are now really doing these things? Your competition, they?re not doing these things?

Albert Hathazi: Well, there?s opportunity. Let?s say that.

Cesar Abeid: Yeah.

Albert Hathazi: I don?t think it?s easy.

Cesar Abeid: OK.

Albert Hathazi: You kind of have to have a plan and that some of these steps are really easy to implement and a lot of people aren?t doing it. So let?s begin.

Cesar Abeid: OK.

Albert Hathazi: The first thing I would do if you?re a construction company is in your area, write down who would be your top competitors and then open up your browser and start doing the search. Type in some of the search terms, construction [Indiscernible] building construction, et cetera, all the industry terms.

Cesar Abeid: The keywords.

Albert Hathazi: In your city, yeah. And see who?s coming up. Are you even in there? Well, that?s the very first place to start and I would even put it on a spreadsheet. Who?s coming up first? Who?s coming up second? Where is the link going to? That?s probably the very, very first thing.

Another good place to check is on YouTube. Are there any other companies doing videos, talking about their services, talking about the way their services are delivered. YouTube is the second largest search engine and if a company has done a good job, even when you do a regular Google search, some YouTube videos should come up. That?s a good tactic. So imagine your company is on the first page maybe five or six times. That?s totally possible when you do it correctly.

Cesar Abeid: Right. Yeah. And this is why I get excited about this is the construction companies, yeah, you got to have some ? usually the larger ones will have nice websites, nice YouTube channels but the smaller companies, they don?t really do this. So if you?re willing to take the step and to have a decent-looking YouTube channel on our website or if you?re worrying about where you rank on Google, that?s a huge benefit.

Albert Hathazi: You could compete with the big boys.

Cesar Abeid: Right.

Albert Hathazi: If you do it. Yeah, especially if you?re giving out good information that was answering the common questions that your customers have. That?s the real secret. One of the most common questions that your customers have, if you could answer those, you automatically start becoming a market leader there.

Another good place to check to see what?s going on in your industry is LinkedIn. LinkedIn is a well-used platform. However, it?s not totally being used. So you could see what?s happening there.

Cesar Abeid: Yeah.

Albert Hathazi: OK. Let?s move on to the second step once you do that. This is probably one of the most essential steps out there is getting your business into Google Places. You heard of Google Places?

Cesar Abeid: Oh, yeah.

Albert Hathazi: OK. Now you could go to Google Places by going to www.Google.com/Places. You could learn all about it there. It will give you some tools and tips. Now let me shortcut the process for you.

Cesar Abeid: OK.

Albert Hathazi: You?re going to need a Gmail account with your business.

Cesar Abeid: OK. Let me backtrack just a little bit. I said I know about Google Places but I?m sure there are people listening that they don?t. Is this when you search for let?s say a barber and it shows your local barber is first on the search results?

Albert Hathazi: Yes. Yeah, yeah.

Cesar Abeid: Is that what that is? OK.

Albert Hathazi: Yeah. I should backtrack. Google Places has become a priority for Google because they want to emphasize local search results before anything. OK? Before, that wasn?t the case. If you were in London, Ontario, you would type in ?leather shoes,? you may get something in a different town. You may get something that?s not relevant.

Now Google wants to stay competitive. They want the users to get the best experience possible. So they switch their emphasis to local search. Now Google Places is where you get to put your company in with all the details and I will go into those in a second and those are the results that come up with your ? they call them teardrops. They?re upside down teardrops. Yeah, and there will be a pack of seven of them usually on the first page when we type them in.

Now your business should definitely go ? and we call it claiming their Google Places listing. If you go to the link that I just talked about, it will tell you exactly how to do that.

Cesar Abeid: I will have the link on the show notes for this episode.

Albert Hathazi: Good, good. Now I just want to go over some of the key things you want to fill out. What?s really cool about Google Places, it does give you a percentage of how much of your profile you filled out so it?s a guide. But the key things you want to look at are the description of your business. You want to put in, in the description the city that you?re covering or the area. You definitely want to put in some of the keywords. For example, construction or the specialized type of construction that you do because that is part of Google. So Google is going to be crawling that and when people search, it?s going to help pull up your listing.

Another key thing is you want to have pictures. It allows you to put 10 pictures up there and another tip there is on the picture, get one of your staff or graphic artist to put your website and the telephone number on the picture so when that comes up, people will see that right away.

Cesar Abeid: Oh, interesting.

Albert Hathazi: Yeah, and it allows you to put five videos as well. So this is where your YouTube channel gets tied in and I don?t know if your listeners know but of course YouTube is owned by Google.

Cesar Abeid: Yeah. We had an episode on using YouTube a few episodes back. So we talked extensively about best practices and I think we brought that up, that YouTube belongs to Google.

Albert Hathazi: OK, yeah. So you want to make sure you do that. Now if you?re hung up on what type of video to do, you could get a video done online, kind of a slideshow type video for probably $50 or less. If you know a college kid, you can get it done for free. Your videos could be anything about showing your office, showing your procedures, your unique way of delivering your service or even just slideshows.

Cesar Abeid: One thing that we did, Albert, because we generate time lapse videos for construction projects. So we have a YouTube channel ? I think it?s like five or six of these time lapse videos and we get traffic to our website from YouTube because of them and what I haven?t done is to add them to Google Places and that?s a good idea.

Albert Hathazi: Yeah.

Cesar Abeid: We?re going to do that today.

Albert Hathazi: Awesome. Yeah, it?s really easy to do especially if you?ve got the link. Now another trick to a little bit deeper level is rotate your images and also leaving new videos if you can on a monthly or bimonthly basis. Keep your content fresh there.

Cesar Abeid: OK.

Albert Hathazi: And make sure you name your videos and your pictures with the keywords. So it would be ?London scaffolding? or whatever your business is.

Cesar Abeid: You mean the name of the file or the name of ?

Albert Hathazi: Yes.

Cesar Abeid: OK.

Albert Hathazi: And of course your videos always should be named not randomly. They should be named very specifically and your descriptions should be keyword-rich as well.

Now that?s Google Places and you will see the other particulars you could fill out there as you [Indiscernible] your listing. Like I said, there?s going to be the percentage. I mean there?s a few more things to Google Places but this is the key, is to get your listing to the 100 percent completion level.

You want to get reviews. That?s probably the next biggest thing. If you can get some of your best customers, your happy customers to leave you an honest review on Google Places, people will see everybody that leaves a review. So let?s say someone searches and there?s that seven listing of the Google Places we talked about. The ones that have reviews, they will be noted differently. So that makes you stand out again from the crowd.

Cesar Abeid: Very good.

Albert Hathazi: Yeah.

Cesar Abeid: It makes it ?

Albert Hathazi: Really interesting.

Cesar Abeid: And the reviews, like I will tell you how I use it. I travel a lot for work and I?m really crazy about sushi and sushi, if it?s really good, it?s really good; but if it?s bad, it?s really bad. So when I?m in a town I?ve never been before, I just go to let?s say Google or some other food-finding websites and I type in ?sushi? and obviously I?m going to try the restaurants that have the best reviews, especially if it?s sushi. And they just stand out if they?re set up properly on Google Places. You just can?t help but click it as opposed to just a little dot that has nothing, no description of any kind.

Albert Hathazi: We look for the ones that have the reviews and stars.

Cesar Abeid: Yes.

Albert Hathazi: Yeah.

Cesar Abeid: And then I go and see, ?OK, do they have any bad reviews?? and I read those first. Those sometimes can be the showstopper.

Albert Hathazi: Yeah.

Cesar Abeid: But yeah, it works for restaurants. It should work for other industries as well.

Albert Hathazi: Yeah. Restaurants is one of the places where you see a lot of the companies are aware of this because for some reason, people like to read reviews for restaurants but they won?t do a review for the chiropractor.

Cesar Abeid: Yeah, but you can always ask.

Albert Hathazi: That?s it. You have to ask. You have to let people know and not everyone is going to do it but some people are and it?s going to help them.

Cesar Abeid: And you would be surprised. Like last year, a couple of years ago, I decided to ask for some reference letters from our past clients and I [Indiscernible] who?s going to take the time and you would be surprised especially if they like the service you provided. They will be happy to ? and if you?re in construction, sometimes you need to have them. You need to have them when you bid for jobs.

So why not just ask whoever provided you with the reference letters and say, ?Listen, can you add maybe a paragraph too of this letter here on Google Places for me? I think it would be great.?

Albert Hathazi: That?s a good tactic. Good. So that?s Google Places. Let?s move on to your website. Now you said that not all of the companies have more modern, up-to-date websites. Yeah. You don?t have to get super fancy but there are some key things you want to have on a website and one of the things that I really recommend people do is have a place on your website where you could collect email addresses and your email addresses that you collect are basically your prospects but most of the time, you got to offer something for that email address and here?s some of the things that I would recommend.

You could offer a personalized video, maybe talking about the history of your company and some of the happy customers in the video, some testimonials, like you said.

You could offer some special reports, something that ? again those questions that most people ask you. Answer those questions in the report. People will really appreciate that and they will leave you their email address and once you have their email address, you have something called an autoresponder. I don?t want to get too technical but the autoresponder is your automated system that will send out a thank you for signing up to the email and then every week, every couple of weeks, you could send some more helpful information, not ?please become a customer? information.

Cesar Abeid: Right.

Albert Hathazi: That?s something very helpful.

Cesar Abeid: And if you go to our website, there?s an area there to subscribe to the podcast. Basically that?s what you?re doing. You?re giving me your email address so I can give you updates every time there?s a new episode out. So I?m offering information and something of value to our potential clients.

Albert Hathazi: Yeah, and you could throw in some bonuses. That again will separate you from the crowd. Something you don?t really tell you?re going to give them but something that they appreciate.

Cesar Abeid: Right.

Albert Hathazi: Now when you got your website, that?s your opportunity to also do something called SEO which is the search engine optimization. That?s where on the website in a special coding, you?re going to put in your keywords and I know this wouldn?t be the business owner doing this. This would be the people that would be doing their website and the funny thing is, even here with my clients when I start out with them, they have a website that?s not bad but their web developer had no idea how to put the keywords into the website. So I look at it and say, ?Do you realize that no one is going to find you??

Cesar Abeid: Yeah.

Albert Hathazi: Yeah, your website looks nice. You got a nice flashy thing, if that?s what you would like but the most important thing, your SEO isn?t being done. So that?s something you want to look at.

Cesar Abeid: Yeah. This is a problem in the industry especially contractor?s websites. They will have pictures. They want to showcase pictures of their projects, a nice building or a bridge and it looks great; but really Google doesn?t care about that.

Albert Hathazi: No.

Cesar Abeid: So that?s what I tell people. I would rather you have just a plain text website with no pictures but full of good keywords and good content that Google can find you and you can always add the pictures later, right?

Albert Hathazi: Yeah, yeah, in Flash of course.

Cesar Abeid: Flash animations, yeah.

Albert Hathazi: This is not good.

Cesar Abeid: Yeah.

Albert Hathazi: Because Google doesn?t give any credit to your website for the keywords you?re looking for.

Cesar Abeid: Yeah.

Albert Hathazi: And even if you are going to put pictures up, name the pictures ?London scaffolding services? or something like that.

Cesar Abeid: Right.

Albert Hathazi: Related to your business.

Cesar Abeid: Very good.

Albert Hathazi: Now one more thing on websites. I really recommend the WordPress platform. It?s really not that complicated once you get the hang of it and on that as well, if possible, you might want to consider putting a blog.

Cesar Abeid: OK. What?s WordPress, for the audience?

Albert Hathazi: WordPress is called a CMS which is content management system. It?s the format of your website. It?s the service. WordPress is the most popular website platform. For example, CNN is running on WordPress.

Cesar Abeid: Oh, I didn?t know that.

Albert Hathazi: Yeah. So it?s very capable and you could actually customize the look to any way you want and now with the blogging recommendation, the reason blogging is good is because you update on a regular basis. Now it doesn?t have to be everyday. It doesn?t even have to be every week [Inaudible] a couple of times a month. When you add new information to your site, for example some of the projects you?re working on, some of the new technology you have, Google will crawl that site and see that you?re actively updating it and Google likes that and if Google likes it, the people searching for your services will like it because you will be moving closer to the top.

Cesar Abeid: I think I read this somewhere that Google is trying to catch up to Twitter and Facebook because they have fresh content, right? So that?s why Google prefers blogs over static websites because it?s just assumed that a blog is updated more frequently and therefore Google can offer people doing the searches fresher results in trying to compete with Twitter for example. What do you think?

Albert Hathazi: Yeah, I agree, totally agree. I?ve seen it. Even one of my clients, the one I was talking about that didn?t have their SEO, because they blogged, their website was on top because they had ? they didn?t know they were doing it intentionally but they were blogging and Google loved it and they were the first in the city because of that, even though their onsite SEO was nowhere to be found.

Cesar Abeid: Right. Interesting.

Albert Hathazi: Yeah. OK. Let?s move on to a little bit of social media.

Cesar Abeid: OK.

Albert Hathazi: And why you would want to do it. Social media is today where people are and when you properly set up social media, you are basically giving information the way your customers want to read it. Before, the web 1.0, it was you always have to go find ? we have to go to a webpage. Nowadays, the information is coming to them the way they want to read it.

Again, doing research, you can use Twitter. Let?s talk about Twitter for a second. You could go on Twitter and you could search for your industry and the related terms and you could learn so much about your business by doing that and I will give you just a couple of social sites I would recommend you look into. Twitter is the first because of the fact that it contains most likely some of the top people in your industry, close to your industry.

LinkedIn is another social media site you want to investigate. Our podcast today isn?t about how to do that. You could find a lot of tutorials online on how to get started with that.

Cesar Abeid: In fact, episode seven of the podcast, I just talked about LinkedIn, the whole episode.

Albert Hathazi: Awesome.

Cesar Abeid: So you can check that out.

Albert Hathazi: Yeah. And of course on your social media site, you want to use your keywords again, your city, your area that you work in and your industry-specific terms. Put that in your descriptions and tweet about that or update. Make your updates with those terms as much as you can. Not too much but pretty much every once in a while.

Now let?s say you are on there. How often do you have to be on there? Well, it depends on your business and it depends on your resources. If you have, let?s say, an administrative assistant in the office, they can be trained to update maybe anywhere from 15 minutes a day to half hour a day or even less depending on the [Indiscernible] you want and that?s the good thing. You could offload that. I?m not going to call it a burden but that activity to some of your staff members and it?s not something you [Indiscernible].

Cesar Abeid: So what would you write on Twitter? What would you update it with?

Albert Hathazi: Again, you want to talk about your industry. You want to talk about some of the projects you?re working on.

Cesar Abeid: OK.

Albert Hathazi: You want to keep it real a little bit and you want to maybe even share some other news about your industry or some new technology that was developed. Like you said, the Panama Canal in one of your podcasts. That would be updating your followers regularly on how is that project going. What?s news from there? I don?t know, Cesar, if you?ve ever talked about Google Alerts or getting feeds.

Cesar Abeid: No. You can talk about it.

Albert Hathazi: Yeah. You could go to Google Alerts. Just type that in Google and you could set up these alerts for your industry so the alerts daily will be mailed to your inbox and those are the information. That?s the information that you could tweet out to your listeners or your followers.

Cesar Abeid: Yeah. As an example, like I have a Google Alerts set for my name, right? And my brands, Remontech, Construction Industry Podcast and my Project Management for the Masses Blog and every time any one of those terms is mentioned on the web and Google finds it, I get an email. So that creates an opportunity for me to engage with whoever posted that, right?

Albert Hathazi: Yes. Yeah, and that?s good.

Cesar Abeid: It?s a great ?

Albert Hathazi: I recommend all the businesses listening to do that so you could see what?s being said about you and hopefully it?s fantastic.

Cesar Abeid: Yeah.

Albert Hathazi: Yeah, and those are the things that you can be tweeting out and the beautiful thing about Twitter and what really excites me about Twitter, it?s not just tweeting out and reading. I get excited when I get to interact with people. Isn?t it exciting when someone mentions you or starts a conversation on Twitter?

Cesar Abeid: Oh, yeah.

Albert Hathazi: That?s what it?s all about for me, honestly.

Cesar Abeid: Yeah.

Albert Hathazi: I like that and then you get to do that too as a business.

Cesar Abeid: That?s right and that?s the thing too. Let?s say you want to engage a person in your niche. You can mention them on Twitter and immediately it makes them turn their heads, right?

Albert Hathazi: Yes.

Cesar Abeid: Who is this person talking about me?

Albert Hathazi: Yeah.

Cesar Abeid: Because they get an email notification if you mentioned them, right?

Albert Hathazi: Yeah.

Cesar Abeid: So it works really well for me. Twitter and LinkedIn in my experience is fantastic and it goes largely untapped depending on the industry you?re in. If you?re in software development, then there are a lot of people there but construction, it?s still kind of ? there?s a lot of opportunity there. So if you?re doing this, you?re ahead of the game.

Albert Hathazi: I agree and of course, learning a little bit about Twitter is not enough. Five minutes isn?t enough.

Cesar Abeid: Yeah.

Albert Hathazi: Keep it on your radar for sure. Now that was step four, a little bit of social media. Of course we could do probably 10 podcasts on that.

Cesar Abeid: Right.

Albert Hathazi: Let?s go into sharing your message and this kind of touches on what you were talking about, pictures or things that you could share. Nowadays, you could take pictures. You could take interviews. You could take videos on your smartphone. They?re that good and the quality is that good and these are the things that people want to see. They want to see the inside of the operation. They want to see you doing your thing. They want to see your technology, your people. They want to see your excitement, your passion for your business.

When you start spreading information like that, helpful information, not just tweeting my own information, you?re going to start attracting those people that want to do business with you. That goes right back to the first point we talked about. That?s market leadership, attracting people, not having to do a huge advertising campaign. Yeah.

Cesar Abeid: Yeah, and especially in the construction sector. You sign up for a mailing list of any kind in anything related to construction, you?re going to get pitched on. It?s going to be some sort of ad that you?re going to get or magazines. They want you to advertise there so you get mailings like that. I don?t see a whole lot of people providing good content that?s useful or content that?s relatable, that you can relate to. It?s always very corporate, very pitchy and this is reason number 34 that I?m doing this podcast is nobody is doing this. Be authentic. Share your struggles. Share your story with the audience and people learn to like you. I?m sure you?re a likeable person. It?s just that nobody knows it, right?

Albert Hathazi: Yeah, yeah, yeah. The old way is not the way that?s working these days.

Cesar Abeid: Right.

Albert Hathazi: So I got a challenge for your listeners. Take a piece of paper and come up with five things that make your business different than the competition. Once you got those five, start thinking about ways how you can communicate that with your market. Can you make a video? Can you make a little audio recording?

Cesar Abeid: So think about five things that make your business different than your competitors.

Albert Hathazi: Yeah.

Cesar Abeid: I?m sure that?s really easy to do.

Albert Hathazi: It should be.

Cesar Abeid: OK.

Albert Hathazi: You have to be different or else it always boils down to one thing and that?s price.

Cesar Abeid: Right.

Albert Hathazi: If you?re the same, the only thing differentiating you is price.

Cesar Abeid: Yeah. And honestly, to be honest here, that is sometimes a problem in our industry because a lot of the jobs are awarded to the lowest bid and there?s not a whole lot of wiggle room there but in any case, eventually you want to move away from that kind of business. That?s the way I see it. We?ve done a little bit of that in the past and it was not very good.

Albert Hathazi: Yeah.

Cesar Abeid: Because it becomes a commodity, what you do, right? And everybody is unique. So you just need to, in my opinion, learn how to showcase that and sell that aspect of your business, not just the price.

Albert Hathazi: Yeah. Communicate that.

Cesar Abeid: So let?s say for example my company is a small family business, right? And that?s maybe something different about my company than other people doing similar services. How do you think I could share that in a positive way? I say that on the website that we?re a family business and I have our picture there. But do you think that?s a good start?

Albert Hathazi: Yeah, it?s definitely one way. We could interview some of the family members involved in the business, showing that they enjoy it, that they?re a part of the team, that they really care about the business. No one is going to care more than the family in most cases, right?

Cesar Abeid: Right. Very good.

Albert Hathazi: And then another opportunity is how you deliver your service that?s different. So that?s something you have to kind of look at on a case by case basis.

Cesar Abeid: So like just a quick recap was step one, just where to start. Looking at doing Google searches, YouTube searches and then setting up ?

Albert Hathazi: Get a spreadsheet. Put a spreadsheet together of your top five competitors and find out where they are online.

Cesar Abeid: OK. Then ?

Albert Hathazi: Including yourself, yeah.

Cesar Abeid: Right. Then step two, Google Places.

Albert Hathazi: Yeah. Google Places, you need it these days because people are searching from their phones. If you?ve got it optimized, you?re going to come up there and your competitors won?t.

Cesar Abeid: Right.

Albert Hathazi: They will call you right from their phone with the press of one button.

Cesar Abeid: That?s right. Then step three is your website.

Albert Hathazi: Uh-huh. Collect the email addresses. Consider blogging and consider doing a WordPress.

Cesar Abeid: Right, or SEO reference.

Albert Hathazi: Yeah.

Cesar Abeid: Step four is a social media blueprint and we touched on that. It?s a very large topic but ?

Albert Hathazi: Yeah.

Cesar Abeid: ? I think it was a good start and then step five is sharing your message. What?s your unique selling proposition and what makes you different from the rest of the pack? And showcase that.

Albert Hathazi: Exactly. Communicate it in different formats. Use pictures. Use video. Use audio.

Cesar Abeid: Perfect. Albert, this is a great set of tips here. If my audience wants to learn more about you and what you do, how do they get in touch with you?

Albert Hathazi: Well, they can go have a listen to my podcast. It?s called The Local Method and that?s at TheLocalMethod.com and we go into deeper detail on many of these areas and some of the things that we haven?t even talked about. If they want to email me, they could send me a message at Albert@TheLocalMethod.com and I do offer ? this is kind of new, a free service that will analyze their market leader position and they could find that at my www.MyMarketAudit.com.

Cesar Abeid: OK. I?m going to have links to all this on the show notes.

Albert Hathazi: Perfect.

Cesar Abeid: But MyMarketAudit.com. How much is this audit? This is free?

Albert Hathazi: This is free, yeah.

Cesar Abeid: Oh, OK.

Albert Hathazi: Yeah. This is a checklist that I?ve used with my clients.

Cesar Abeid: OK.

Albert Hathazi: And it was used on me. This is where I got the idea from. It was used on me to analyze where I stand.

Cesar Abeid: OK.

Albert Hathazi: This is something I would like to offer to your listeners for free.

Cesar Abeid: Awesome. So MyMarketAudit.com and again, all the links will be on the show notes. Albert, thank you so much for taking the time and talking to me today and I?m a subscriber of your podcast. I really enjoy it and I recommend everybody listening to go on iTunes right now. Subscribe and then leave you a review. Thank you again.

Albert Hathazi: Thank you, Cesar.

Cesar Abeid: Thanks, Albert. Have a good day.

Albert Hathazi: You too.

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